The French magazine for adults Lui Magazine was created in 1963 by Daniel Filipacchi, Jacques Lanzmann and Frank Tenot because of PlayBoy's success in the United States.
Everything went great until the early 80's, when popularity and sales began to sink.
Nowadays, the mag is directed by Frédéric Beigbeder, who took the reins last September and, after watching these videos, I really hope he's successful!
You can visit
the channel on Vimeo.