THE FUTURE OF MODELINGOne after another, they pose. Naked, stunning, flawless. They don’t sweat. They don’t move. They don’t exist.
These are models generated by artificial intelligence. And if you think this is just some aesthetic curiosity, you're already late.
For brands, marketers, and ad agencies, this is peak efficiency: no castings, no contracts, no complications.
No image rights to pay, no sessions to coordinate, no schedules, egos, or middlemen to deal with.
A junior with four hours of practice and access to an AI can generate a hundred images with a hundred different models—each one perfect, each one ready to sell whatever you need.
For a fraction of what it would cost to hire a single real model.
And it’s not just photos. We’re talking videos, ads, entire campaigns built on faces and bodies that don’t exist—but look just as real as the real ones.
Flawless skin, captivating eyes, a body that poses exactly how the client wants.
No retakes. No water breaks. No complaints.
All controlled. All optimized. All impersonal.
It’s not that real models will vanish overnight. But their space is shrinking.
Because if you can get what you want, whenever you want, and pay far less for it... the industry won’t think twice.
And for many professionals, that’s a real threat.
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Meanwhile, on the subway.
FROM FREE HUGS TO FREE SEXRemember the "Free Hugs" viral thing? That handwritten sign on a piece of cardboard, held by someone standing in the middle of the street, hoping some brave soul would go in for a little spontaneous affection. It became a full-blown phenomenon a couple of decades ago—a simple, feel-good gesture that, at the time, actually felt kind of revolutionary.
It all started with the “Free Hugs” movement back in 2004 in Australia, when a guy named Juan Mann hit the streets with his sign, just looking for a bit of human connection. It didn’t take long for the video to blow up on YouTube and turn into a symbol of hope, empathy, and human closeness—at a time when the world was already getting lost in screens and fast-paced routines.
A lot has changed since then. And while the cardboard + message + spontaneity combo is still around, let’s just say it’s taken a few… interesting turns.
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